Does your business feel stuck? Everything is in place. Your website is great, your sales funnel works, customer service is spot on, and you’re not doing bad, but you know there’s more you can do.
The problem many businesses face is that they try to grow in the same ways.
Come up with a new product, increase the ads budget, expand to a new location, get an endorsement. While all of these are great strategies, you’ll find that most of them take too long, are expensive or may be too difficult for you to achieve.
So what can you do?
What if you could multiply the sales offer you already have? What if instead of coming up with a new thing, all you had to do to grow your business was to repurpose all your marketing materials and grow?
That’s where translation comes in.
The Key to Growing a Business
There are many ways to grow a business, but crossing the language barrier is by far one of the most cost-effective ways to increase the reach of your business. Even here at Clear Accent, we saw the benefits of translating our website into six languages and saw an immediate increase in traffic.
Reach New Customers
There are customers you will never reach if your business is only in English. Period. According to Harvard Business Review, 70% of consumers spend most or all their time on websites in their language. That is insane. It means that your potential for growth outside the US is limited to 30% at the most. Or look at it this way: you are missing out on 70% of potential customers.
How to Get Started
Figure out what languages it would be convenient for you to expand to first. For example, if your business is in a place where there are a lot of Portuguese speakers, that is where you should be headed to.
Always start local, then expand.
Give Better Customer Service
Just because your existing clients speak English, doesn’t mean that is their first language. A lot of them would appreciate it if your manuals, phone recordings, and website were in their language. Your customers will thank you and may recommend you to their other friends who do not speak English.
How to Get Started
Run a quick survey to figure out what languages your customer base speaks. This will give you an idea of where you need to invest in translation. Do it over email, over the phone or ask in person every time they come to the office.
Better Teamwork
More than likely, English is not their first language of all your employees. It’s even possible that some of them don’t even speak English. Reduce the risk of misunderstandings (and losses), and increase employee satisfaction by translating everything documents, manuals, and signs.
You’ll be surprised to realize how many of them were operating and filling out documents without understanding the words.
How to Get Started
Talk to HR and find out what’s your workforce’s demographics. Ask around and see what you find.
How Clear Accent Can Help YOU Grow
Building a business is difficult. We have worked with hundreds of companies who struggle with the same thing. Competition. Budget. Fragmentation. However, everytime our clients choose to grow with us, they are surprised to see how easy it was.
We know you can sell more. Let us Help.
Just contact us to get started. We’ll give you a 20% discount on your first project.
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