When it comes to expansion, Translation is one of the last things that pop into business owners head’s or the last thing that board members mention in a meeting. However, translating your website can be the fastest and most effective way for you to reach a wider audience. Read on to find out how translation can help you expand your business.
Reach a New (and very large) Audience
Did you know that only 28% of online users are native English users? That means a huge chunk of your potential online audience don’t understand your company’s message or worse – you don’t even register on their foreign radar. Translating your website gives you the potential to reach the huge number of online users who do not speak English.
How huge is that potential? Well, let’s just take the top three non-English languages used on the web, which are:
- Chinese (approx. 752M internet users)
- Spanish (approx.. 277M internet users)
- Arabic (approx. 168M internet users)
In comparison, there are 948,608,782 English-speaking internet users. If your company simply decides to target the Chinese market, that’s going to be a big expansion move on your part. In fact, a lot of the big companies are actually doing this already.
Rank Better in Search Engines Abroad
Obviously, Google is the popular search engine of choice in the US, but if you’re looking to expand, you need to rank in other (and most often non-English) search engines as well. And to rank in search engines such as Baidu and Qihoo 360, the top and second ranking search engines in China, respectively, you need to have your content translated. Among other things, of course.
Do Better Than Your Competitors
If your competitors aren’t translating their content yet, then doing it ahead of the pack will help you position yourself competitively. If you’re a bit late into the race, then translating your website will help you stay in the game, catch up, and possibly even get ahead. To stay ahead of your competitors, translate your website and practice localization.
Did you know that 75% of consumers are more likely to buy if your site is translated in their language? Also, 56% will buy even from a lesser-known brand, if the site is localized. So what’s the point of creating content and paying advertising to get your product in front of your target customer, when they aren’t even likely to purchase? Increase your chances of conversion and making a sale when you translate your site to your target consumers local language.
Happier Clients for Better Business
You can’t provide proper Customer Service if you can’t communicate with your customers. Speaking the local language not only lets you communicate with your customers properly but also lets you cultivate a stronger rapport with your customers. Just consider these Customer Service Facts:
- 78% of consumers have bailed on a transaction or not made an intended purchase because of a poor service experience.
- On average, loyal customers are worth up to 10 times as much as their first purchase.If you can provide proper native-language customer service, you can be pretty sure that your company will be benefiting from your translation efforts.
There’s a whole world out there and Translation can be your gateway to wider reach and better conversion. And it’s not as hard as it sounds.